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Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact |
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| Authors: | Werner Reinartz Michael Haenlein Jörg Henseler |
| Institution: | 1. University of Cologne, Germany;2. ESCP Business School, France;3. University of Twente, The Netherlands |
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| 本文献已被 ScienceDirect 等数据库收录！ | |