| 个体决策者有限理性的影响因素分析 |
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| 引用本文： | 赵令锐,张骥骧.个体决策者有限理性的影响因素分析[J].价值工程,2012,31(35):7-9. |
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| 作者姓名： | 赵令锐 张骥骧 |
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| 作者单位： | 南京航空航天大学经济与管理学院,南京,211106 |
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| 基金项目： | 国家自然科学基金，江苏省教育厅哲学社会科学基金，南京航空航天大学基本科研业务费项目 |
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| 摘 要： | 有限理性是比完全理性更符合社会经济实际情况的假说。论文在相关文献梳理的基础上,主要从决策者自身和决策环境两方面来考虑,采用定性分析的方法对影响个体决策者有限理性的四大因素——认知、心智成本、不确定性和信息成本进行系统研究,分析有限理性与这四个影响因素之间的复杂关系,并对影响因素之间的交互效应进行研究。
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| 关 键 词： | 有限理性 认知 心智成本 不确定性 信息成本 |
Analysis on Impact Factors of Bounded Rationality of Individual Decision-maker |
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| ZHAO Ling-rui
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ZHANG Ji-xiang.Analysis on Impact Factors of Bounded Rationality of Individual Decision-maker[J].Value Engineering,2012,31(35):7-9. |
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| Authors: | ZHAO Ling-rui ZHANG Ji-xiang |
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| Institution: | ZHAO Ling-rui;ZHANG Ji-xiang(School of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China) |
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| Abstract: | Bounded rationality is more consistent with social and economic reality than complete rationality.Based on review of relevant literatures,this paper,by using a qualitative method,discussed four impact factors of bounded rationality of individual decisionmaker: cognition,cost of intelligence,uncertainty and cost of information.The complex relations between bounded rationality and the four impact factors were analyzed,and then the interactive effect of the four impact factors was studied. |
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| Keywords: | bounded rationality cognition cost of intelligence uncertainty cost of information |
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