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基于产业集群度视角的产业集群品牌建设研究
引用本文:李学兵. 基于产业集群度视角的产业集群品牌建设研究[J]. 价值工程, 2012, 31(31): 164-166
作者姓名:李学兵
作者单位:湖南师范大学商学院,长沙,410081
基金项目:基于生态位视角的产业集群发展研究;湖南省教育厅一般项目
摘    要:产业集群发展的成熟与否表现为产业集群度的高低。产业集群度取决于产业集群品牌的建设。我国产业集群发展的困局在于集而不群。集而不群的根本原因在于产业集群品牌建设不足导致产业集群度不高,影响产业集群的发展,制约其竞争力的提升。合理选择产业集群群内的产业组织结构、建立集群内完善的中间组织和政府的公共服务体系,强化产业集群品牌推广传播,可推动产业集群品牌建设,提升产业集群度,解决产业集群集而不群的问题。

关 键 词:产业集群  集群品牌  集群度  对策

Research on Industrial Clusters Brand Building Based on the Perspective of Degree of Industrial Clusters
LI Xue-bing. Research on Industrial Clusters Brand Building Based on the Perspective of Degree of Industrial Clusters[J]. Value Engineering, 2012, 31(31): 164-166
Authors:LI Xue-bing
Affiliation:LI Xue-bing(College of Economics and Management,Hunan Normal University,Changsha 410081,China)
Abstract:The level of the degree of industrial clusters can reflect whether the development of industrial clusters is mature or not.The degree of industrial clusters depends on the brand building of industrial clusters.The dilemma of China's industrial clusters development lies in the set without group.And the fundamental reason lies in the lack of building of industrial clusters brand,leading to low degree of industrial clusters,affecting the development of industrial clusters,and restricting its competitiveness enhancement.To choose industrial organization structure within the group of industrial clusters reasonably,establish the cluster intermediate organizations and government public service system,and strengthen industrial clusters brand promotion and communication can promote building of industrial cluster brand,enhance the degree of industrial clusters,and solve the problem of set without group of industrial clusters.
Keywords:industrial cluster  cluster brand  cluster degree  countermeasures
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