| 宁沪杭体育产品消费价值研究 |
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| 引用本文： | 张文静.宁沪杭体育产品消费价值研究[J].价值工程,2012,31(30):12-13. |
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| 作者姓名： | 张文静 |
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| 作者单位： | 东南大学,南京,210096 |
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| 基金项目： | 教育部人文社会科学研究青年项目资助 |
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| 摘 要： | 运用文献资料法、问卷调查和数理统计等方法,分析宁沪杭三城市女性家长体育消费特点与差异。研究表明:妇女获得体育信息途径一致;体育服装鞋帽是女性家长消费最多物质产品;体育休闲场所门票和会费是女性家长消费最多的服务产品。
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| 关 键 词： | 体育消费 妇女 比较 |
Research on Sports Products Consumption Value in Nanjing, Shanghai and Hangzhou |
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| ZHANG Wen-jing.Research on Sports Products Consumption Value in Nanjing, Shanghai and Hangzhou[J].Value Engineering,2012,31(30):12-13. |
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| Authors: | ZHANG Wen-jing |
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| Institution: | ZHANG Wen-jing(Southeast University,Nanjing 210096,China) |
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| Abstract: | By using the method of literature,questionnaire and mathematical statistics,the article analyses the characteristic of female sports consumption in three cities.The result shows the way women gain sports information is unanimous.Women pay much money on dress,admission ticket and membership fees of sports places. |
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| Keywords: | sports consumption women comparison |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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