|
|||||
|
|
International Development Strategies of Luxury-goods Players in China |
|
| Authors: | Fabrizio Mosca Piergiorgio Re |
| Affiliation: | University of Turin, Turin, Italy |
| Abstract: | marketing luxury goods, intemationalization process, Chinese market, global distribution strategies |
| Keywords: | marketing luxury goods intemationalization process Chinese market global distribution strategies |
| 本文献已被 维普 等数据库收录！ | |