| 结构方程模型在我国服装领域的应用综述 |
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| 引用本文： | 赵莉. 结构方程模型在我国服装领域的应用综述[J]. 山东纺织经济, 2011, 0(10): 84-86. DOI: 10.3969/j.issn.1673-0968.2011.10.032 |
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| 作者姓名： | 赵莉 |
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| 作者单位： | 北京服装学院 北京 100029 |
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| 摘 要： | 对国内CNKI期刊网上发表的服装领域结构方程模型的应用研究文献进行了梳理。在阐释结构方程模型基本原理的基础上,着重从服装消费者感知行为,服装企业角度对结构方程模型在服装领域上的应用主题、研究方法等进行了综述,并对前景进行展望,目前国内将结构方程模型应用在服装领域内的研究较少,但应用空间巨大。
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| 关 键 词： | 结构方程模型 服装 消费感知 消费行为 |
The Overview of the Application Research of SEM in Chinese Fashion Field |
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| Zhao Li. The Overview of the Application Research of SEM in Chinese Fashion Field[J]. Economy of Shangdong Textile, 2011, 0(10): 84-86. DOI: 10.3969/j.issn.1673-0968.2011.10.032 |
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| Authors: | Zhao Li |
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| Affiliation: | Zhao Li (Beijing Institute of Fashion Technology,Beijing 100029,China) |
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| Abstract: | Literature of structural equation model application to fashion research was reviewed by surfing journals in CNKI.Based on the introduction of principles and main strengths of structural equation model,the application research on SEM to fashion was analyzed from consumers＇ perception and behavior,or fashion enterprise.Finally,it was concluded that the application research of SEM to fashion in China was relatively rare.There will be a great prospect. |
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| Keywords: | structural equation model （SEM） fashion research consumer＇s perception consumer＇s behavior |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
