| 浅析中国服装设计师品牌的发展现状及前景——以北京三里屯商业区做实地分析 |
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| 引用本文： | 杨佼. 浅析中国服装设计师品牌的发展现状及前景——以北京三里屯商业区做实地分析[J]. 山东纺织经济, 2011, 0(10): 5-7. DOI: 10.3969/j.issn.1673-0968.2011.10.001 |
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| 作者姓名： | 杨佼 |
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| 作者单位： | 武汉纺织大学 湖北武汉 430073 |
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| 摘 要： | 本文从中国服装设计师品牌在中国现阶段的发展入手,以北京三里屯成熟商业圈为参考,实地调查多个服装设计师品牌商业发展现状,针对出现的一些问题通过比较分析,来分析中国服装设计师品牌的发展道路.
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| 关 键 词： | 服装设计师品牌 品牌文化 北京三里屯商圈 渠道管理 |
Analysis of Chinese Fashion Designer Brand Development Situation and Prospects Business District of Beijing Sanlitun Example Analysis |
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| Yang Jiao. Analysis of Chinese Fashion Designer Brand Development Situation and Prospects Business District of Beijing Sanlitun Example Analysis[J]. Economy of Shangdong Textile, 2011, 0(10): 5-7. DOI: 10.3969/j.issn.1673-0968.2011.10.001 |
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| Authors: | Yang Jiao |
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| Affiliation: | Yang Jiao (Wuhan Textile University,Wuhan 430073,China) |
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| Abstract: | This article from the China fashion brand in China at this stage of development,based in Beijing Sanlitun mature business circles as a reference,the survey more than one designer brand business development status for problems by comparing the analysis to the study of Chinese designer brand development. |
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| Keywords: | designer brand brand culture Beijing Sanlitun district channel management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
