服装导购员薪酬激励方案比较研究

作为连接企业与市场的桥梁,服装导购员承担着销售服装产品以使企业获利的重任,她们的工作越来越受到企业管理者的重视。因此,建立何种薪酬方案以最大程度地激励导购员提高销售业绩成为服装企业倍加关注的话题。本文从薪酬管理的理论出发,分别以Y品牌、G品牌、B品牌为案例,分析三种典型的服装导购员薪酬方案,并对现存的几种激励方案进行SWOT分析,为不同类型和风格的服装品牌企业制定导购员薪酬方案提供参考。

Comparative Research on the Compensation Incentive Mechanism of Fashion Advisor

Being the bridge between enterprises and the terminal market,fashion advisors are the one who realize profits of clothing enterprises,to whom managers attach more and more importance.Therefore,increasingly attentions are being paid to the topic of which kind of compensation incentive mechanism can encourage fashion advisors putting their best effort forth.The paper starts with the theory of compensation management,analyzes three kinds of typical compensation mechanism of fashion advisor taking brand Y,brand G and brand B for example,and compare several different types of sales commissions by means of SWOT.This study may provide reference for clothing enterprises of different types to establish compensation incentive mechanism of fashion advisors.