基于“企业人”假设的“软要素”研究

随着经济学的进一步发展，原来的经济学假设体系已经不再适合新的经济学理论的构建。现代经济学提出的如“社会资本”“文化”等“软要素”对经济学的影响越来越大，但是“软要素”网络化特征与原来的“经济人”个人本位主义等假设并不相容。为此，构建“企业人”假设，作为“软要素”的研究平台，“企业人”假设能够很好的解释“软要素”的特征如网络化、嵌入性等等。

A Study on the＂soft factors＂ Based on ＂Enterprise Man＂ Hypothesis

With the further development of economics, the original economic assumption system is not fit for the construction of the new economic theory. Soft factors, such as social capital and culture, proposed by Modem economics, are having greater influences on economics. But the network characteristics of the soft factors are not compatible with the original economic man individualism hypothesis. So we construct the enterprise man hypothesis as a platform for soft factors study. Enterprise man hypothesis can make a good explanation about the characteristics of soft factors, such as networking, embedding, and so on.