浅析我国本土童装的发展现状

在当今经济全球一体化的时代大背景下,国内外服装设计风格同质化现象越来越严重。中国本土童装业要想做大、做强、做精,在竞争激烈的世界童装舞台上站稳脚跟,就必须认清本土童装的现状,面对挑战的同时抓住机遇发挥自身的特色优势,探索出一条独具本土特色的创新路子。

Analysis the Development Status of the Local Kids

In the background of economic globalization, homogenization of fashion design at home and abroad is becoming worse. If the local children’s clothing industry want to become bigger, stronger, doing fine in the competitive world of children’s clothing firm foothold on the stage we must recognize the status of the local children’s clothing, in the face of challenges at the same time seize the opportunity to play their own characteristics and advantages, to explore a unique local characteristics of the innovative ways.