| 浅析我国本土童装的发展现状 |
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| 引用本文： | 张媛媛. 浅析我国本土童装的发展现状[J]. 山东纺织经济, 2011, 0(11): 8-9,16. DOI: 10.3969/j.issn.1673-0968.2011.11.002 |
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| 作者姓名： | 张媛媛 |
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| 作者单位： | 烟台南山学院 山东龙口 265706 |
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| 摘 要： | 在当今经济全球一体化的时代大背景下,国内外服装设计风格同质化现象越来越严重。中国本土童装业要想做大、做强、做精,在竞争激烈的世界童装舞台上站稳脚跟,就必须认清本土童装的现状,面对挑战的同时抓住机遇发挥自身的特色优势,探索出一条独具本土特色的创新路子。
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| 关 键 词： | 童装 市场需求 消费观念 品牌 |
Analysis the Development Status of the Local Kids |
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| Zhang Yuanyuan. Analysis the Development Status of the Local Kids[J]. Economy of Shangdong Textile, 2011, 0(11): 8-9,16. DOI: 10.3969/j.issn.1673-0968.2011.11.002 |
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| Authors: | Zhang Yuanyuan |
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| Affiliation: | Zhang Yuanyuan (Yantai Nanshan University, Longkou 265706, China) |
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| Abstract: | In the background of economic globalization, homogenization of fashion design at home and abroad is becoming worse. If the local children’s clothing industry want to become bigger, stronger, doing fine in the competitive world of children’s clothing firm foothold on the stage we must recognize the status of the local children’s clothing, in the face of challenges at the same time seize the opportunity to play their own characteristics and advantages, to explore a unique local characteristics of the innovative ways. |
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| Keywords: | kids market demand consumer attitudes brand |
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