| 基于公共关系下的企业制服研究——以旅游服务业为例 |
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| 引用本文： | 肖劲蓉.基于公共关系下的企业制服研究——以旅游服务业为例[J].山东纺织经济,2011(10):73-75. |
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| 作者姓名： | 肖劲蓉 |
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| 作者单位： | 五邑大学纺织服装学院 广东江门 529020 |
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| 摘 要： | 现今社会是品牌竞争和情感消费的时代,公共关系是企业实力和企业形象的整体表现。企业制服的设计应当从公共关系方面入手,并在整体的设计构想中实现,势必有力地提升企业的公共关系环境和综合竞争力。
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| 关 键 词： | 公共关系 企业形象 制服 设计 |
The Research of Enterprises Uniform Based on Public Relations: Take Travel Services as Example |
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| Xiao Jinrong.The Research of Enterprises Uniform Based on Public Relations: Take Travel Services as Example[J].Economy of Shangdong Textile,2011(10):73-75. |
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| Authors: | Xiao Jinrong |
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| Institution: | Xiao Jinrong (Textile Garment Department,Wuyi University,Jiangmen 529020,China) |
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| Abstract: | Modern society is in a era of brand competition and consumer sentiments,public relations is the overall performance of enterprises＇ strength and image.The design of enterprises uniform should start from the public relations,and to be achieved under overall concept,and will vigorously promote the corporate public relations and comprehensive competitiveness. |
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| Keywords: | corporate public relations enterprise image uniform design |
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