| 服装品牌运营成功案例浅析与启示 |
| |
| 引用本文： | 章依凌,虞紫英.服装品牌运营成功案例浅析与启示[J].山东纺织经济,2011(11):35-36. |
| |
| 作者姓名： | 章依凌 虞紫英 |
| |
| 作者单位： | 嘉兴学院平湖校区 浙江平湖 314200 |
| |
| 摘 要： | 本文通过深入调研,比较分析国内外服装品牌的成功运营案例,探讨适合国内服装企业品牌发展的运营模式,为服装品牌的建设与实现提供一定的理论参考。并指出服装企业应该结合自身的发展形势和市场需求状况,制定合理的策略、步骤,不断建设、提升自身品牌。
|
| 关 键 词： | 服装 品牌 运营模式 |
Analysis and Inspiration on Successful Cases of Garment Brands |
| |
| Zhang Yiling,Yu Ziying.Analysis and Inspiration on Successful Cases of Garment Brands[J].Economy of Shangdong Textile,2011(11):35-36. |
| |
| Authors: | Zhang Yiling Yu Ziying |
| |
| Institution: | (Pinghu Campus, Jiaxing University, Pinghu 314200, China) |
| |
| Abstract: | This paper in-deeply researches and comparatively analyzes the successful cases of domestic and international apparel brands. Then the paper searches the proper mode and provides some theoretical reference for garment enterprises to build garment brand. In the research, we conclude that the garment enterprises should consider their development situation and market demand to make reasonable policies and procedures to build brand. |
| |
| Keywords: | garment brand business mode |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
