Treat yourself: Food delivery apps and the interplay between justification for use and food well-being |
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Authors: | Sabrina Capito Albena Pergelova |
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Institution: | Department of International Business, Marketing, Strategy & Law, School of Business, MacEwan University, Edmonton, Alberta, Canada |
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Abstract: | This study examines the relationship between justification for use and well-being in respect to mobile food delivery apps (FDA). Adopting an interpretivist qualitative approach, the study offers contributions to the FDA and food well-being literature by uncovering four groups of licensing effects that consumers use in justifying FDA use. Those licensing effects can have either positive or negative influence on consumers' well-being depending on the degree to which consumers engage in self-regulation, awareness, and conscious managing of their relationship with food. The study also unravels the importance of dealing with the tensions between FDA use and well-being by shedding light on feelings of guilt and financial anxiety related to FDA use. |
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Keywords: | food delivery apps food well-being justification licensing effect |
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