Food Culture Distance as a Predictor of Foreign Market Selection: The Case of Swedish Food Exporters |
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Authors: | Goudarz Azar |
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Institution: | Department of Economics , Swedish University of Agricultural Sciences , Uppsala , Sweden |
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Abstract: | The purpose of this article is to examine the impact of dissimilarity in food culture, “food culture distance,” as a predictor of foreign market selection by food exporters. The sample for this study consisted of 96 export ventures by Swedish food companies in 27 international markets. A composite index of the construct food culture distance was calculated and used as a predictor of foreign market attractiveness for food exporters. The findings indicate that food culture distance does positively impact the attractiveness of a foreign market for food exporters, implying that the greater the perceived distance in terms of food culture, the more attractive is the market for food exporters to enter. |
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Keywords: | food culture food industry internationalization market selection psychic distance |
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