广州旅游营销策略探讨

目前,各城市间的旅游竞争越来越激烈,在未来的旅游城市发展中,旅游营销越来越重要。就此,本文通过对广州旅游产业发展现状、旅游特色和营销策略的不足进行分析,提出了改进广州旅游营销的方法,促使广州城市旅游能够健康、稳定、可持续发展。

Tourism Marketing Strategy of Guangzhou

At present,competition between tourism cities is more and more increasingly fierce,and tourism marketing becomes more and more important for the future development of tourism.This paper analyses the situation of Guangzhou tourism industry development,its tourism features and the deficiencies of marketing strategies,puts forward improvement methods of Guangzhou tourism marketing to improve the reasonable,stable and sustainable development of Guangzhou tourism industry.