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"小狗经济"困境与"浙商"组织创新——价值网格理论的应用
引用本文:俞荣建. "小狗经济"困境与"浙商"组织创新——价值网格理论的应用[J]. 商业经济与管理, 2007, 194(12): 11-15
作者姓名:俞荣建
作者单位:浙江工商大学,浙商研究中心,浙江杭州,310035
基金项目:浙江省社会科学基金;浙江省社会科学联合会资助项目
摘    要:结构化与锁定风险、“缘约”文化的制约性以及“浙商”与全球化经济的融合鸿沟,使得素有“小狗经济”之称的“浙商”企业,面临着组织创新。既有的模块化理论难以解决价值创造网络中,价值模块动态配置的组织问题。基于模块化和计算机网格技术的价值网格理论,为"浙商"组织创新提供了深刻启示。构建价值网格式组织,是"浙商"组织创新的战略途径,文章为此提出了具体的对策措施。

关 键 词:"  小狗经济"    "  浙商"    组织创新  价值网格
文章编号:1000-2154(2007)12-0011-05
修稿时间:2007-09-07

Small - Dogs- Economy Dilemma and Zheshang Organizational Innovation——An Application of Value Grid Theory
YU Rong-jian. Small - Dogs- Economy Dilemma and Zheshang Organizational Innovation——An Application of Value Grid Theory[J]. Business Economics and Administration, 2007, 194(12): 11-15
Authors:YU Rong-jian
Abstract:Zheshang companies,so-called small-dogs-economy,are encountered with organizational innovations,for the reasons of structuralization and lock-in risk,Yuan-yue cultural restriction,and the gap between Zheshang and global economy.Modularity theory cannot solve the problem of value module dynamic allocation in the value creation networks.The value grid theory based upon modularity and grid technology offers a meaningful implication for Zheshang's organizational innovations.To construct value-grid organization is a strategic approach to the innovation,and some methods are also suggested at the end of the paper.
Keywords:small-dogs-economy  Zheshang  organizational innovation  value grid  
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