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Differentiating hospitality operations via experiences: why selling services is not enough |
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| Institution: | 1. IAE de Poitiers, 20 Rue Guillaume 7 le Troubadour, 86000 Poitiers, France;2. IPAG Poitiers, Bâtiment A1, 2 Rue Jean Carbonnier, 86073 Poitiers Cedex 9, France |
| Abstract: | By infusing your hospitality operation with a theme—explicitly stated or creatively subtle— you can improve your guests' experience and (not incidentally) your profits. |
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| 本文献已被 ScienceDirect 等数据库收录！ | |