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ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager |
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| Authors: | Stanley C. GardinerAuthor Vitae Joe B. HannaAuthor Vitae Michael S. LaTourAuthor Vitae |
| Affiliation: | a Department of Management, College of Business, Auburn University, Auburn, AL, USA b Department of Aviation Management and Logistics, College of Business, Auburn University, Auburn, AL, USA c Department of Marketing, 201 Lowder Business Building, Auburn University, Auburn, AL 36849, USA |
| Abstract: | |
| Keywords: | ERP systems Data sharing Cycle time reduction |
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