Learning orientation, firm innovation capability, and firm performance |
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Authors: | Roger J Calantone S.Tamer Cavusgil Yushan Zhao |
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Affiliation: | a Department of Marketing and Supply Chain Management, The Eli Broad Graduate School of Management, Michigan State University, N370 Business College Complex, East Lansing, MI 48824, USA b Department of Marketing, College of Business and Economics, University of Wisconsin, Whitewater, C4028 Carlson Hall, Whitewater, WI 53190, USA |
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Abstract: | Contemporary organizations require a strong learning orientation to gain competitive advantage. Based on in-depth interviews with senior executives and a review of the literature, the present investigation delineates four components of learning orientation: commitment to learning, shared vision, open-mindedness, and intraorganizational knowledge sharing. A framework is tested using data from a broad spectrum of US industries. Learning orientation is conceptualized as a second-order construct. Its effect on firm innovativeness, which in turn affects firm performance, is examined. The results generally support theoretical predictions, and some interesting findings emerge. |
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Keywords: | Learning orientation Innovation Firm performance |
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