基于QFD矩阵的物流竞争战略决策框架

借助于全面质量管理理论中的QFD矩阵,本文提出了一种顾客导向的竞争战略决策框架,它有效地将物流企业内部竞争能力与外部竞争要素放在一起进行分析与决策。文中还进一步探讨了其中的竞争要素的特征,为物流企业有效地作出竞争战略决策提供了基础。

Owing to QFD the Matrix Logistics Competes for the Strategic Decision Frame

Be backed by QFD matrix in total quality management TQM theory, strategic decision frame the main body of a book is competed for having brought forward one kind of customer guiding, it will make more competitive in the inside of logistics enterprise effectively and the outside competition key element readjusts oneself to a certain extent analysis and decision-making being in progress together. Have discussed competition among them key element characteristic further in culture , have provided a basis for logistics enterprise makes the strategic decision competing effectively.