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The consumer production journey: marketing to consumers as co-producers in the sharing economy |
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| Authors: | Dellaert Benedict G C |
| Institution: | 1.Marketing Section, Erasmus School of Economics, Erasmus University Rotterdam, P.O. Box 1738, 3000 DR, Rotterdam, The Netherlands ;2.Department of Marketing, Monash Business School, Monash University, P.O. Box 197, Caulfield East, Victoria, 3145, Australia ; |
| Abstract: | Journal of the Academy of Marketing Science - New digital technologies not only support consumers in better fulfilling their own consumption needs but also enable them to create greater value for... |
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| 本文献已被 SpringerLink 等数据库收录！ | |