|
|||||
|
|
Chronic illness medication compliance: a liminal and contextual consumer journey |
|
| Authors: | Nakata Cheryl Izberk-Bilgin Elif Sharp Lisa Spanjol Jelena Cui Anna Shaojie Crawford Stephanie Y. Xiao Yazhen |
| Affiliation: | 1.Bryan School of Business and Economics, University of North Carolina at Greensboro, 516 Stirling Street, 348 Bryan Building, Greensboro, NC, 27402, USA ;2.Department of Management Studies, College of Business, University of Michigan-Dearborn, 151 FCS, Dearborn, MI, 48126, USA ;3.Institute for Health Research and Policy, 463 Westside Research Office Building, 1747 West Roosevelt Road, Chicago, IL, 60608, USA ;4.Department of Pharmacy Systems, Outcomes, and Policy in the College of Pharmacy, University of Illinois at Chicago, 833 S. Wood Street (MC 871), Chicago, IL, 60612, USA ;5.Munich School of Management, Ludwig-Maximilians-Universität (LMU) München, Schellingstrasse 9, 80799, Munich, Germany ;6.Department of Managerial Studies, College of Business Administration, University of Illinois at Chicago, 601 S. Morgan (MC 243), Chicago, IL, 60607, USA ;7.College of Pharmacy, University of Illinois at Chicago, 833 S. Wood Street (MC 871), Chicago, IL, 60612, USA ;8.Department of Marketing & Supply Chain Management, University of Tennessee, 321 Stokely Management Center, 916 Volunteer Boulevard, Knoxville, TN, 37996-0530, USA ; |
| Abstract: | Journal of the Academy of Marketing Science - The consumer journey has drawn interest from marketers as an avenue to strengthen sales through managing touchpoints. However, a firm-centric view has... |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |