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跨境电商统计方法改革研究
引用本文:周广澜,王健,苏为华. 跨境电商统计方法改革研究[J]. 国际贸易, 2020, 0(2): 40-47,71
作者姓名:周广澜  王健  苏为华
作者单位:浙江工商大学现代商贸中心、跨境电商学院;对外经济贸易大学国际经贸学院;浙江工商大学统计学院
基金项目:国家社会科学基金重大项目“基于大数据的跨境电子商务统计监测、评估与监管体系研究”(16ZDA053)的阶段性成果。
摘    要:目前政府部门主流统计方法尚不能准确地反映出跨境电商全行业发展的实际情况。伴随着国家跨境电商综合试验区试点工作的全面展开,很有必要再次深入探讨现行的跨境电商统计体系。本文针对我国在跨境电子商务统计工作方面的理论研究和应用情况,从跨境电子商务统计的特殊性出发,首先分析了当前主管部门和研究机构各方发布的统计数据的瑕疵;然后提出了出口跨境电商统计方法的设计原则和标准;最后提出了现行跨境电商统计方法的改进设想和建议。

关 键 词:跨境电商  政府统计  电子商务

Research on the Reform Strategy of Cross-Border E-Commerce Statistics Method
ZHOU Guanglan,WANG Jian,SU Weihua. Research on the Reform Strategy of Cross-Border E-Commerce Statistics Method[J]. Internade, 2020, 0(2): 40-47,71
Authors:ZHOU Guanglan  WANG Jian  SU Weihua
Affiliation:(Zhejiang Gongshang University;University of International Business and Economics)
Abstract:These existing cross-border e-commerce statistical methods neither fully reflect the development status of broad cross-border e-commerce industry, nor provide stable data resource for government departments. In terms of the statistics application of cross-border e-commerce comprehensive pilot area in China, it is necessary to have an insight to this issue. Firstly, this paper analyzes the flaw of the current mainstream statistical methods from the administration and institutions on the basis of the cross-border e-commerce statistics features. Then, it puts forward the design principles and standards of export cross-border e-commerce statistical methods. Finally, it provides some suggestions for the improvement of cross-border e-commerce statistical methods.
Keywords:cross-border e-commerce  governmental statistics  e-commerce
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