Consideration of ethical attributes along the consumer decision-making journey |
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Authors: | Schamp Christina Heitmann Mark Katzenstein Robin |
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Institution: | 1.Institute for Marketing & Customer Insight, University of Hamburg, Moorweidenstraße 18, 20148, Hamburg, Germany ; |
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Abstract: | Journal of the Academy of Marketing Science - Information about ethical strengths and weaknesses of individual products (e.g., cause-related marketing, corporate social responsibility records) is... |
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