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Consumer journeys: developing consumer-based strategy |
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| Authors: | Hamilton Rebecca Price Linda L |
| Institution: | 1.McDonough School of Business, Georgetown University, 537 Rafik Hariri Building, Washington, DC, 20007, USA ;2.Department of Marketing, Lundquist College of Business, University of Oregon, 1208 University St., Eugene, OR, 97403, USA ; |
| Abstract: | Journal of the Academy of Marketing Science - |
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| 本文献已被 SpringerLink 等数据库收录！ | |