抓特色 创名牌 促进江西旅游业快速发展

特色、精品、市场，三者均为旅游业发展的至关因素，且相辅相成。旅游开发必须在三者最佳的结合点上下功夫，才能取得最佳的效果。本文在阐述江西绝特山水、红色摇篮、陶瓷艺术、道教文化四大特色旅游资源的基础上，对江西旅游发展战略、产业布局、精品开发、市场定位提出了设想。

Facilitating the Tourism Industry Development in Jiangxi Province by Emphasizing the Main Characteristics, Making Efforts to Build up Popular Brands

The three factors such as characteristics, super - quality products and marketing are vital to tourism industry,with any two out of them complementary. The improvement of tourism ought to be best relied on the combining point of three factors in order to make a successful achievement. Going ahead from the base of tourism resources of Jiangxi Province characterized with four main specials including the exotic beautiful mountains and waters, the red revolutionary cradle the ceramic arts and Taoism Culture, the article offers suggestions about the strategy of Jiangxi tourism development, the layout of the tourism industry, the development of high - quality products and the market positioning.[