Management strategies of multinationals in developing countries |
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Authors: | Eberhard Liebau Philipp Wahnschaffe |
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Institution: | 1. Hochschute für Wirtschaft und Politik, Hamburg, Germany
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Abstract: | To what extent do American, Japanese and European multinationals follow different management strategies in developing countries? What effects do these strategies have on the developing countries involved? The free trade zones in Malaysia offer a seldom opportunity to compare companies from all three geographical areas operating under homogeneous conditions. |
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