| 我国中小企业国际竞争发展战略的SWOT分析 |
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| 引用本文： | 张艳芬,张喜. 我国中小企业国际竞争发展战略的SWOT分析[J]. 物流技术, 2011, 0(11): 46-48,82 |
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| 作者姓名： | 张艳芬 张喜 |
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| 作者单位： | 北京交通大学交通运输学院; |
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| 摘 要： | 分析了我国中小企业在国际竞争中的优势和劣势,所面临的机会和威胁,并引入SWOT定量分析模型,计算了我国中小企业国际竞争的SWOT力度,构建了其发展战略SWOT四边形,最后提出了可供选择的发展战略。
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| 关 键 词： | 中小企业 国际竞争 SWOT分析 发展战略 |
SWOT Analysis of Chinese Small-and-Medium-Sized Enterprises' International Competition and Development Strategies |
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| ZHANG Yan-fen,ZHANG Xi. SWOT Analysis of Chinese Small-and-Medium-Sized Enterprises' International Competition and Development Strategies[J]. Logistics Technology, 2011, 0(11): 46-48,82 |
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| Authors: | ZHANG Yan-fen ZHANG Xi |
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| Affiliation: | ZHANG Yan-fen,ZHANG Xi(School of Traffic & Transportation,Beijing Jiaotong University,Beijing 100044,China) |
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| Abstract: | The paper analyzes the strength and weakness of Chinese SMS enterprises in international competition as well as the opportunities and threats they face,introduces the SWOT quantitative analytic model,based on which,the development strategies of the enterprises are proposed,and,at the end,lists the development strategies that are viable for selection. |
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| Keywords: | small-and-medium-sized enterprise international competition SWOT analysis development strategy |
| 本文献已被 CNKI 等数据库收录！ |
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