中小外贸企业国际电子商务经营模式初探

本文认为,我国中小外贸企业发展电子商务,不能仅仅停留在建设对外发布信息的网站上,而要能够适应电子商务发展的新阶段,从两个方面转变经营模式:一是着眼于大客户,转变中间商职能,成为信息和服务的提供者,参与进口商基于电子商务的全球供应链中的部分环节;二是利用电子商务打造精益敏捷的供应链,向最终用户提供个性化、小批量订单。实现基于电子商务经营模式的基本步骤,首先是实现基本管理信息化;其次是适应电子商务的要求,实现业务流程再造;再次是通过电子交易平台建立本公司的虚拟交易场所,整合自身的供应链管理,实现电子商务的信息化管理和国内生产商非信息化供应系统的整合。

Explore the International E-commerce Operation Mode of Small and Media Foreign Trade Enterprises

With the development of economic globalization and trade liberalization,China's small and media foreign trade enterprises are facing with pressure of eliminating difficulty and transforming operation mode.The emerging of e-commerce brings these enterprises with good opportunities to eliminate difficulty.Based on the analysis of the external environment for the small and media foreign trade enterprises to take advantage of e-commerce,the authors put forward some ideas for these enterprises to take advantage of e-commerce to transform operation mode.