| 加强医药营销专业实践性教学的思考 |
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| 引用本文： | 单树萍,李广武. 加强医药营销专业实践性教学的思考[J]. 内蒙古财经学院学报(综合版), 2013, 0(5): 22-25 |
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| 作者姓名： | 单树萍 李广武 |
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| 作者单位： | [1]内蒙古医科大学卫生管理学院,内蒙古呼和浩特010059 [2]内蒙古师范大学青年政治学院,内蒙古呼和浩特010051 |
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| 基金项目： | 内蒙古医科大学教学改革研究项目（NYJGB201101） |
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| 摘 要： | 医药营销专业是个刚兴起不久的专业,在培养目标、课程体系建设、教学方式等还处在探索阶段.本文通过确定培养应用型人才的目标定位,论证了加强医药营销专业实践性教学的必要性,分析了目前医药营销专业实践性教学的现状,探讨了加强医药营销专业实践性教学的对策.
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| 关 键 词： | 医药营销 实践性教学 对策 |
On the Improvement of Practical Teaching for Medicine Marketing Majors |
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| Affiliation: | SHAN Shu - ping, LI Guang - wu(1. Inner Mongolia Medical University, Hohhot 010059, China ; 2. Inner Mongolia Normal University Hohhot 010051, China ) |
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| Abstract: | Medicine Marketing is a newly emerging major whose training target, curriculum system and teaching methods are still at an exploring stage. This paper discusses that the teaching target of this major is to train the students to be applied talents and demonstrates the necessity of the practical teaching. Then, this paper also investigates some strategies to strengthen the practical teaching of this major after analyzing the existing situation of it. |
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| Keywords: | Medicine Marketing practical teaching strategies |
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