| 奥运经济与北京城市营销 |
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| 引用本文： | 武永春.奥运经济与北京城市营销[J].首都经济贸易大学学报,2007,9(4):55-59. |
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| 作者姓名： | 武永春 |
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| 作者单位： | 首都经济贸易大学,城市学院,北京,100070 |
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| 基金项目： | 首都经济贸易大学校级科研课题 |
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| 摘 要： | 2008奥运将近，北京如何利用奥运东风，成功地向世界营销自己值得世人关注。本文在回顾历届奥运对举办城市经济影响的基础上，指出奥运会是营销北京的绝好机会，并在此基础上提出奥运期间营销北京的策略与途径。
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| 关 键 词： | 奥运 北京 城市 营销 |
| 文章编号： | 1008-2700（2007）04-0055-05 |
| 修稿时间： | 2007-05-25 |
Olympic Economy and the City Marketing of Beijing |
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| WU Yong-chun.Olympic Economy and the City Marketing of Beijing[J].Journal of Capital University of Economics and Business,2007,9(4):55-59. |
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| Authors: | WU Yong-chun |
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| Institution: | Capital University of Economics and Business, Beijing 100070, China |
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| Abstract: | The 29~(th)Olympic Games is coming.It has catched everyone's attention that how to take the advan- tage of the Olympics to market Beijing to the world.Based on reviewing the economics impact that the Olympic Games have taken to all previous hosting cities,this paper draws a conclusion that 29~(th)Olympic Games is the best chance for Bejing to market itself.The strategy and approach of how to market Beijing during the 29th Olympic Games are also presented in this paper. |
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| Keywords: | Olympic Games Beijing city marketing |
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