| 基于游客感知的古村落旅游资源评价研究 |
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| 引用本文： | 程乾,付俊.基于游客感知的古村落旅游资源评价研究[J].经济地理,2010,30(2). |
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| 作者姓名： | 程乾 付俊 |
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| 作者单位： | 浙江工商大学,旅游学院,中国浙江,杭州,310035 |
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| 基金项目： | 浙江省社科联重点项目(编号:08Z08);;浙江省哲学社会科学规划项目(编号:09CGSH005YB)联合资助 |
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| 摘 要： | 游客感知是客观全面评价古村落旅游资源的一个重要方法。以浙江古村落为例,针对古村落旅游资源复杂性和多层次性,基于游客感知设计调查问卷,在专家知识和德尔菲法的基础上,通过层次分析法和模糊综合评判相结合构建评判指标体系模型,可提高古村落旅游资源环境评价的可靠性、准确性和客观性,为古村落的保护与开发提供基础参考。
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| 关 键 词： | 旅游资源 评价 游客感知 古村落 |
RESEARCH ON EVALUATION OF ANCIENT VILLAGE TOURISM RESOURCES BASED ON VISITOR PERCEPTION |
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| CHENG Qian,FU Jun.RESEARCH ON EVALUATION OF ANCIENT VILLAGE TOURISM RESOURCES BASED ON VISITOR PERCEPTION[J].Economic Geography,2010,30(2). |
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| Authors: | CHENG Qian FU Jun |
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| Institution: | College of Tourism;Zhejiang Gongshang University;Hangzhou 310035;Zhejiang;China |
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| Abstract: | Vis itors perception is an important method which can assess the tourism resources of the ancient village objectively and comprehensively.For the complexity and multi-level nature of the Ancient village tourism resources,and design based on visitor perception survey,in the expert knowledge and based on the Delphi Method,and the use of quantitative methods was used to determine a reasonable evaluation index weights.The evaluation model of the ancient village tourism resources was applied to improve environme... |
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| Keywords: | tourist resources evaluation indicators visitor perception the ancient village |
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