旅游地形象设计的“双筛法”研究

旅游地形象是旅游地规划的重要内容，是旅游地“名片”，对旅游地发展起着至关重要的作用。旅游地形象设计是一个系统工程，需要多方共同参与完成。旅游地形象设计理念伴随着旅游规划思想的演变而不断向前推进，目前旅游地形象设计理念大致经历了以旅游资源为基础的旅游地形象设计、旅游资源与市场结合的旅游地形象设计和社区参与旅游地形象设计三个阶段。“双筛法”是一种应用于旅游地形象设计的新方法，它致力于协调旅游地形象设计过程中旅游规划专家、旅游开发者、旅游客源市场（旅游者）和旅游地社区居民之间的关系，有效地解决其间的矛盾，最终构建“和谐旅游社区”。它包括旅游资源普查及其市场评价、旅游地形象专家创意、旅游市场认可调查、开发者与社区居民对旅游地形象创意的接受性调查、旅游地形象最终确定五个基本步骤。当然，随着旅游业实际情况的变化和旅游规划思想的演进，旅游地形象设计中的“双筛法”也应不断地发展完善。

Double-sifting Method of Tourist Site Image Design

The image of tourist site is an important part of tourist plan and the visiting card of tourist site, which plays a critical role in its development. The image design of tourist site is a comprehensive project which is completed by various devices. The progressing image design ideas have gone through three stages： image design based on tourist resources, image design based on the combination of tourist resources and market and image design attended by community. As a new way, double - sifting is devoted to coordinate the relationship among exports, developers, tourist and tourist residents so as to construct harmonious tourist community, which includes five stages, tourist resources census and market evaluation, the creative ideas of experts, the investigation of tourist market, the acceptance of developers and community residents and the final dicision.