食品企业公信度评价体系构建与模型

公众对食品企业的信任和满意是企业健康发展的关键,而企业的食品和服务、企业感召力、工作环境、企业规模和实力、企业市场表现以及企业社会责任的履行是影响食品企业公信度的主要因素。文章基于以上因素设计了食品企业公信度评价指标和公信度模糊评价模型,食品企业可借助该模型对不同时期的公信度进行评估,为企业科学决策提供信息参考。若食品企业公信度高,而销售额低,说明企业营销、推广等运营方面的工作没有做好,应注意改善经营管理方法,提高运营管理水平;若食品企业公信度低,则可从上述影响因素着手,有针对性地提升企业公信度。但受样本所限,该模型未对食品企业类型进行细分,后续研究应继续扩大样本研究区域和细分企业,具体细化评价指标,并进一步验证模型。

On the Evaluation Criteria and Model for the Public Credibility of Food Company Based on FCE Method

We argue that there six major factors impacting on the public credibility of food companies,including of food and service,corporate charisma,working environment,firm size and strength,market performance and social responsibility of corporate.We design the food industry evaluation indicators and a public credibility with fuzzy comprehensive evaluation method according to these factors.Then,base on the data which survey from 306 people in eight cities living in jiangsu province,we test the effectiveness of the indicators,simultaneously,we conduct an empirical study on the food industry credibility Evaluation model.