The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China |
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Authors: | Kevin Zheng Zhou Julie Juan Li Shibin Sheng Alan T. Shao |
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Affiliation: | 1. School of Business, The University of Hong Kong, Pokfulam, Hong Kong 2. Department of Marketing, City University of Hong Kong, Kowloon Tong, Hong Kong 3. Collat School of Business, University of Alabama at Birmingham, Birmingham, AL, 35294, USA 4. School of Business, College of Charleston, Charleston, SC, 29424, USA
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Abstract: | As emerging economies experience unprecedented market and institutional changes, where should firms focus their attention to address new marketing challenges: network-based resources (e.g., managerial ties) or market-based capabilities? Building on institutional theory, this study examines the evolving roles of managerial ties and firm capabilities, as well as their interplay, in China. A longitudinal survey of 166 Chinese firms reveals that over time, the positive role of ties with the government (i.e., political ties) declines, whereas the positive effect of ties with the business partners (i.e., business ties) persists; marketing capability has a persistent effect, and technology capability exerts a stronger impact on performance. Moreover, as market development progresses, marketing capability positively interacts with business ties, whereas technology capability positively interacts with political ties, in fostering performance. |
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