基于ISM模型的南宁青秀山景区竞争力研究

以南宁青秀山景区竞争力研究为例,运用系统工程中的解释结构模型（ISM）,绘制出层级递阶图,结论表明：景区品牌形象、知名度、市场占有率、主要目标市场满意度、景区消费性价比、对外宣传力度是影响南宁青秀山景区竞争力的表层关键要素,景区资源整合开发潜力、景区景点多样性、景区承载力、景区管理水平等中层间接影响因素,揭示了丰富的自然资源禀赋、浓厚的文化底蕴以及优越的区位条件是影响南宁青秀山风景名胜区景区竞争力的深层根本因素。深层影响因数通过与上层影响因素的层级有向递阶关系对南宁青秀山景区竞争力产生决定性影响。

Study on Competitiveness of Qingxiu Mountain Scenic Resorts in Nanning on the Basis of Interpretive Structural Model

With an example of the competitiveness research of Qingxiu Mountain Scenic Resorts in Nanning,this paper follows the Interpretive Structural Model(ISM) in Systems Engineering,establishes its interpretive structural model and hierarchical graphs.A conclusion was drawn by the investigation on the basis which was mentioned above,brand image,name recognition,market share,primary target,market satisfaction,consumptive performance cost ratio of scenic spots,external publicity are the surficial critical factors which affect the competitiveness of Qingxiu Mountain Scenic Resorts in Nanning.Indirect influencing factors,such like the potential for integration and exploitation of tourism resources,diversity of sight spots,capacity and management level of scenic spot,etc.reveal that rich natural resources,luscious cultural deposits and superior geographic conditions are the deep basic factors.The oriented hierachical relationship between influencing factors of deep layer and upper layer has a determining influence on the competitiveness of Qingxiu Mountain Scenic Resorts in Nanning.