因特网普及环境中证券营业部的选址布局及其优化

利用横截面数据动态考察因特网普及和区域不均衡发展的竞争环境中证券公司营业部的选址和布局问题。首先分析因特网和区域因素影响区域证券交易的机理,然后利用回归分析研究因特网、区域因素以及城市特征等变量与区域证券成交规模之间的关系,再利用GIS方法等考察近年来新增证券营业部的选址布局情况。研究发现：因特网和区域经济因素对区域证券交易规模具有显著的正向影响;城市特征和城市所在的大区域与证券交易规模之间存在密切联系;实践中证券公司在选址时过于偏好省会城市、直辖市或证券交易所所在地,对竞争因素考虑不足,有必要进行调整。

Research on the Location Choice and Spatial Distribution of Securities Branches in Internet ERA

This paper aims to research the location choice and spatial distribution of securities branches under a new environment with high popularity of Internet and high competition,and unbalanced regional development.Firstly,we analyze theoretically the mechanism that securities trading volume is influenced by regional facts and Internet.Then the regression analysis is carried out using cross-sectional data from 2006 to 2008 to find out the relationship between the volume and other facts.And then we observed the characters of location and spatial distribution of securities branches added in recent years by investment banks in China with GIS soft and statistic method.Empirical study shows that securities trading volume is influenced by Internet and regional facts significantly and positively.And the character of cities and their location also show strong connection with the volume.GIS analysis and statistical comparison show that investment banks prefer to set up new branches at those capital cities or cities which the Securities Exchange lies in,which implies that they did not pay much attention on the competition when branch locating,although they emphasis the importance of Internet and regional development.