特色农产品的网络团购模式研究

目前有自发行为的农产品网络团购、职业团购、销售商组织的团购三种农产品网络团购模式。通过网络团购，能够扩大农产品市场、缩短流通时间、获得价格优势、促进农产品产销、方便公共安全监督。在发展网络团购时，需要解决产品可信度、消费者资金安全、物流配送及售后服务的问题。为保障农产品网络团购，需要提供信息保障、人才保障及政府支持。

Study on Network Group-buying Mode of Agricultural Products

There are three types of network group - buying mode for agricultural products, like spontaneous behavior, occupational buy, sellers organizations buy. Network group - buying can expand markets for agricultural products, shorten the time of circulation, gain a price advantage, promote the agricultural production and marketing, and facilitate public safety su- pervision. There are also many problems to be addressed in the development of network group - buying, like product credibility, safety of consumer funds, logistics and distribution, and after - sales service. For the protection of agricul- tural products network group - buying, we need to provide information security, personnel security, and government sup- port.