| 零售企业战略性企业社会责任与消费者响应 |
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| 引用本文： | 郭晓凌,陈可. 零售企业战略性企业社会责任与消费者响应[J]. 山西财经大学学报, 2011, 0(7) |
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| 作者姓名： | 郭晓凌 陈可 |
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| 作者单位： | 对外经济贸易大学国际商学院; |
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| 基金项目： | 教育部人文社会科学研究规划基金项目“零售企业品牌的企业社会责任战略定位”(项目编号:10YJA630049); 国家自然科学基金青年项目(项目编号:70902036); 对外经贸大学教师学术创新团队资助项目 |
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| 摘 要： | 企业社会责任活动应当服务于企业的战略目标。文章以零售企业所面临的环境保护主题为背景,探讨了顾客中心和利润中心两种战略性企业社会责任的消费者响应。结果表明,顾客中心的企业社会责任与利润中心的企业社会责任相比,能够使顾客对企业产生更积极的企业社会责任联想,形成更好的态度,并提高其惠顾意愿。同时,从顾客价值的不同角度,消费者的企业社会责任支持对于顾客中心的企业社会责任的消费者响应具有正向或反向调节作用。
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| 关 键 词： | 战略性企业社会责任 零售企业 消费者响应 企业社会责任支持 顾客价值 |
Consumer Responses to Strategic Corporate Social Responsibility of Retailing Stores |
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| GUO Xiao-ling,CHEN Ke. Consumer Responses to Strategic Corporate Social Responsibility of Retailing Stores[J]. Journal of Shanxi Finance and Economics University, 2011, 0(7) |
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| Authors: | GUO Xiao-ling CHEN Ke |
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| Affiliation: | GUO Xiao-ling,CHEN Ke(Business School,University of International Business and Economics,Beijing 100029,China) |
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| Abstract: | Corporate social responsibility(CSR) is a strategic tool for companies to achieve their strategic objectives.This article explores consumer responses from two types of strategic CSR,respectively customer centric and profit-centric against the context of environment protection issue related to retailers in China.The results show that compared to profit-centric CSR,customer centric strategic CSR is more positively associated with customers' CSR association about the store,attitude toward the store and repatro... |
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| Keywords: | strategic corporate social responsibility retailing store consumer responses corporate social responsibility support customer value |
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