| 光明乳业:液态奶营销渠道探析 |
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| 引用本文： | 鲍惠金. 光明乳业:液态奶营销渠道探析[J]. 嘉兴学院学报, 2005, 17(5): 71-74 |
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| 作者姓名： | 鲍惠金 |
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| 作者单位： | 上海太太乐调味食品有限公司杭州分公司,浙江杭州,310000 |
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| 摘 要： | 该文从研究光明乳业液态奶的营销渠道入手,分析了现代渠道和传统渠道组合;产品与营销渠道组合的多元模式对液态奶企业拓展市场空间,提高市场占有率的促进作用.
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| 关 键 词： | 光明乳业 营销渠道 探析 |
| 文章编号： | 1008-6781（2005）05-0071-04 |
| 收稿时间： | 2005-01-25 |
| 修稿时间： | 2005-01-25 |
Bright Milk Industry: Discussion and Analysis of Liquid Milk Marketing Way |
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| BAO Hui-jin. Bright Milk Industry: Discussion and Analysis of Liquid Milk Marketing Way[J]. Journal of Jiaxing College, 2005, 17(5): 71-74 |
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| Authors: | BAO Hui-jin |
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| Affiliation: | Shanghai TOTOI.E Flavoring Food Co. ,Ltd, Hangzhou Zhejiang 310000 |
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| Abstract: | On the basis of the research about liquid milk marketing way of Bright milk, firstly the paper discusses the promoting function of the combination of modern marketing way and traditional marketing way to expand the market space, secondly it discusses the promoting function of multimode of combination of product and marketing way to expand the market space. |
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| Keywords: | bright milk industry marketing way discussion and analysis |
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