会计师事务所可持续发展策略研究

随着我国加入WTO和会计服务市场对外开放,我国会计师事务所面临发展机遇和严峻竞争并存的现实,如何在激烈的竞争中谋求自身的可持续发展,成为业内重要的研究课题。本文从执业环境治理、内部治理、组织形式选择、多元化经营战略、规模化战略、人才战略、品牌战略、关系营销战略、国际化战略等方面,对我国会计师事务的可持续发展策略进行了探讨。

On the Strategies of the Sustainable Development of Accounting Firm

With China's entry into the WTO and opening its accounting market to foreign investors, Chinese accounting firm is facing chance for development as well as tough challenges. It become an important research project that occurred in development and realize own sustainable development in the CPA profession.This paper investigated to adjusting professional environment, internal governance, choosing the form of organization, the market diversification strategy, business strategy on a large scale,personal strategy,brand strategy,relation marketing strategy, internationalization strategy etc.