全球价值链视角下的银行卡产业升级

我国银行卡业处于产业的初级阶段,存在诸多问题,对产业升级和结构调整具有不利影响.依据全球价值链及产业升级的理论,嵌入全球价值链可为升级换代创造有利环境,保证银行卡业升级的顺利进行.我国银行卡业处于GVC低端,应利用好GVC带来的升级机会,加快自主创新,创建民族银行卡品牌,打造竞争优势,规避升级中的风险.

The Escalation of the Bank Card Industry under the Visual Angle of Global Value Chain

There are some problems in the Chinese bank card industry which is a new industry. This result makes an extremely impact for industrial upgrading and structural adjustment, Adopting the global value chain and industry escalation theory, only way to ensure the upgrading of industry is to inlay into the environment of creation upgrading replacement and the opportunities which are brought by GVC. For getting competitive advantage and avoiding the risk of escalation, our bank card industry in the low end of GVC, should take advantage of the opportunities brought by GVC, accelerate independent innovation and the creation of national bank card brand.