| 国有中小油脂企业战略研究 |
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| 引用本文： | 任家华,梁海燕. 国有中小油脂企业战略研究[J]. 商业研究, 2005, 0(1): 13-15 |
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| 作者姓名： | 任家华 梁海燕 |
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| 作者单位： | 西南交通大学,经济管理学院,四川,成都,610031 |
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| 摘 要： | 在多种因素的影响下,国有中小油脂企业的处境非常艰难。为了应对日益激烈的竞争,中小油脂企业必须在有限的几年实现快速稳健的发展,以发展求生存。要实现这种发展,必须有一个恰当的战略定位与规划。以重庆市油脂公司的名牌战略、区域性发展战略为例,为国有中小油脂企业的战略研究提供借鉴与思考。
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| 关 键 词： | 国有中小油脂企业 名牌 区域性发展 战略研究 |
| 文章编号： | 1001-148X(2005)01-0013-03 |
| 修稿时间： | 2003-10-15 |
The Strategic Study of State - owned Small & Medium- sized Oil Firms |
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| Abstract: | Influenced by various factors, state-owned small and medium sized oil firms have being in hard situation. In order to handle this increasingly intensive competition, they need the rapid and stable development in a limited time span to survive through expansion. This paper takes Chongqing oil firm as an example to analyze the brand strategy and regional development strategy, and offer a reference or enlightenment to the study on strategies of other relevant oil firms. |
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| Keywords: | small and medium-sized state-owned oil firms famous brand regional development strategic study |
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