Cultural theory and risk perception: a proposal for a better measurement |
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| Authors: | Susanne Rippl |
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| Affiliation: | 1. Yale Law School , Yale University , New Haven, USA dan.kahan@yale.edu;3. Department of Political Science , University of Oklahoma , Norman, USA;4. George Washington Law School , George Washington University , Washington, USA |
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| Abstract: | Why do members of the public disagree – sharply and persistently – about facts on which expert scientists largely agree? We designed a study to test a distinctive explanation: the cultural cognition of scientific consensus. The ‘cultural cognition of risk’ refers to the tendency of individuals to form risk perceptions that are congenial to their values. The study presents both correlational and experimental evidence confirming that cultural cognition shapes individuals’ beliefs about the existence of scientific consensus, and the process by which they form such beliefs, relating to climate change, the disposal of nuclear wastes, and the effect of permitting concealed possession of handguns. The implications of this dynamic for science communication and public policy‐making are discussed. |
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| Keywords: | cultural cognition of risk scientific consensus climate change nuclear energy handgun regulation |
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