| 基于ANP的电子商务企业声誉影响因素分析研究 |
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| 引用本文： | 王翠梅. 基于ANP的电子商务企业声誉影响因素分析研究[J]. 物流科技, 2014, 0(3): 118-120 |
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| 作者姓名： | 王翠梅 |
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| 作者单位： | 上海海事大学,上海200135 |
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| 摘 要： | 电子商务企业声誉影响因素是复杂的多指标综合评价问题。针对电子商务企业特点,将该各评价指标进行分析研究,建立ANP模型充分反映各评价指标相互关联与反馈的关系,分析得到各个指标的综合影响度。为电子商务企业声誉评价提供决策支持。
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| 关 键 词： | 网络分析法 电子商务 声誉 影响因素 |
Analysis on Factors of E-commerce Reputation Based on ANP |
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| WANG Cui-mei. Analysis on Factors of E-commerce Reputation Based on ANP[J]. Logistics Management, 2014, 0(3): 118-120 |
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| Authors: | WANG Cui-mei |
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| Affiliation: | WANG Cui-mei (Shanghai Maritime University, Shanghai 200135, China) |
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| Abstract: | E-commerce reputation evaluation is a complex multi-index comprehensive evaluation. In this paper, the ANP model combined with netw,rk analysis a method. It can fully reflect both association and feedback among selection criteria. This re- search has a certain significance to the evaluation of E-commerce reputation. |
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| Keywords: | ANP E-eommerce reputation factors |
| 本文献已被 CNKI 维普 等数据库收录！ |
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