| Abstract: | This paper aims to clarify the development process of the inbound tourism policies of Japan from 1859 to 2003. Evolving through five periods and ten phases, policies have been variously promoted to obtain foreign currencies and break the country’s isolation at the earliest stage, to make it a peaceful and cultured nation via international exchanges and friendship after the Pacific War, and, more recently, to contribute to its economic revitalization in recession. The relationships between inbound and national land policies, as well as nonstructural aspects such as promotion, advertising, and services, are also examined. |
