我国大型家电连锁企业物流创新策略研究

在中国进入WTO与国际全面接轨以及网络信息化技术高速发展的今天,零售业面对全面对外开放接受国外竞争者严峻挑战,这对家电连锁企业的经营提出了新的要求,发展现代物流已成为大势所趋。企业物流能否快速、准确、低成本的进行成为各个家电连锁企业能否占有更大的市场份额,赢得更多消费者的关键。现在物流要求大型家电连锁企业将信息化与物流结合起来,利用先进的信息技术实行全方位管理,实现现代物流与电子商务紧密结合及货流、资金流、信息流和人才流的统一。

The Research on Innovation Strategy of Logistics in Large-sized Chain Enterprise of Houshold Appliance

With Chinese retailing opened to the outside world completely,integrated with the world market and the technological advance in IT industry,the retailing faces hard challenges which even make it more difficult for the logistics of Chinese househed chain appliance enterprise.The development of modern logistics become a trend that whether logistics can proceed successfully with lower cost turns essential for them to gain larger market share modern logistics demands large-sized chain appliance enterprise to realize informatization with physical distribution.An overall management can achieve the integration of modern legistics with e-commerce by unifying the how of inventory,cash,information and talents.