crowdfunding——初创企业的融资救星

近年来，从欧美市场兴起的Crowdfunding（众筹）概念改变了现有的创业融资生态环境，其运作模式是通过众人集体的融资来帮助初创企业度过最艰难的成长阶段。2012年与2011年相比，全球Crowdfunding活动数量增长了81％，资金总额达26．7亿美元，预计2013年其资金总量将到达51亿美元。Crowdfunding分为捐赠、奖励、贷款和投资4种类型，其投资类是初创企业通常采用的方式。Crowdfunding的成功要素包括：融资目标的设置、防止欺诈、投资者信息开放以及融资结束后的管理等等。欧美政府对Crowdfunding持支持的态度，其欧美市场Crowdfunding的发展如日中天，给初创企业融资带来了新的生机。Crowdfunding强劲的发展趋势表明其是一种不可忽视的新兴融资模式。

vCrowdfunding： Investment into Business

Crowdfunding is booming in 2012. Crowdfunders contributed almost $2.67 billion, which is 81% more than in 2011 and forecasted to amount to $5.1 billion in 2013. At its simplest, crowdfunding can be described as a way of financing projects and businesses through small contributions from a large number of sources rather than through large amounts from one or a few sources. Crowdfunding is classified into 4 types： donation, reward, loan and investment funds. The success factors for crowdfunding include setting of financing goal, prevention of fraud, open information of crowdfunder, and funds management after financing, etc. As a fast-growing financing model in North American and Europe, the crowdfunding market and development would be introduced in this paper.