| 基于产业价值链的我国保险电子商务发展策略研究 |
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| 引用本文： | 李丹,朱昭霖.基于产业价值链的我国保险电子商务发展策略研究[J].铜陵财经专科学校学报,2012(3):32-35. |
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| 作者姓名： | 李丹 朱昭霖 |
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| 作者单位： | 华中师范大学,湖北武汉430079 |
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| 摘 要： | 我国保险电子商务近年来取得了长足的发展。但也存在着一些影响其发展的问题。从产业价值链入手，分析了保险电子商务产业价值链的构成要素：保险公司、保险中介、网络平台、支付平台、监管机构、认证机构和保险用户。保险电子商务的健康发展，离不开这7个要素的协同努力。
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| 关 键 词： | 保险电子商务 产业价值链 保险电子商务产业价值链 |
Research on the Development of E-insurance in China Based on the Industry Value Chain |
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| Authors: | Li Dan Zhu Zhao-lin |
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| Institution: | (Central China Normal University, Wuhan Hubei 430079, China ) |
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| Abstract: | The E-insurance has been made a great progress in the pasted years in china, but there are many shortcomings to influence it＇s development. Based on the industry value chain, the E-insurance industry value chain is made up of insurance enterprises, insurance agencies, internet platforms, payment platforms, supervisor agencies, certification agencies and insurance customers. It should need those seven nodes to cooperate to ensure the healthy development of E-insurance. |
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| Keywords: | E-insurance industry value Chain E-insurance industry value chain |
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